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  • Seismics.net Google SEO

    Search Engine Optimisation (SEO) Cosmetically, the site was pretty well suited for the market - no-frills. And it was already well-ranked on google for some terms, but they were not all the terms which were required. It didn't take long for me to rummage "under the hood" to spot the usual culprits: poor page titles, no headings summaries at all, and, of less value, lack of META descriptions. Following up the rear was a sprinkle of small-beer items : a few TITLEs missing for images and better an...
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  • North Shore Yogalates

    The site needed to be "smooth", mellow, with natural textures and symbols, to reflect the style of the teacher. "Dru" yoga is a style which emphasises calmness and avoids the more strenuous exercises of some other schools. It was also useful to publicise the class dates and locations in North Shore, Auckland, NZ. The teacher was starting from scratch and so publicity and visibility was essential. We were fortunate to secure the ideal domain name which has exactly the words required to convey th...
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  • Incentive Solutions PHP

    ... Among the tasks were: Creation of various reports cutting and slicing data SEO for their main online shop General Store which had an impressive build of daily visitors once we got all the key components in place. We tracked this with google Analytics. google maps and google Streetview: the operators would be able to enter a member address and automatically see the Street-View of that address. It helped confirm address accuracy which is a major issue when mailing thousands of items, and in fra...
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  • Owen Arts SEO

    Owen had arranged a nice design, with three key pages for his main activities: illustration, storyboards and visuals. Each page had 16 thumbnails, and clicking on these opened a full page in a new browser with a good-sized image and no text to clutter matters. Unfortunately the site was almost unfindable on any major search engine, well down the page listings if it appeared at all. Owen had resorted to paying other directories for some listings and second-order visibility. This worked by getting...
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  • When PHP location redirect, doesn't.

    I had some files which were receiving a nice lot of hits from google, but were placed inconveniently. I wanted to move them, so adopted the regular technology which is (as you may know): <?php $host = $_SERVER['HTTP_HOST']; $uri = rtrim(dirname($_SERVER['PHP_SELF']), '/\\'); $newpage = 'index.php?tab_id=4&target=20'; header("Location: http://$host$uri/$newpage", true, 301); exit; ?>   The 310 is a reponse code saying that the page has moved permanently. If you are...
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  • Draintech SEO

    The Draintech website is a small HTML site promoting a drain and pipe repair business in Auckland. It was doing fairly well on google ranking, including number 1 for some suitable phrases which might be used by potential customers. (You can usually cherry-pick a phrase or two where your site will be number 1 - but you may be deluding yourself. You have to ask yourself, "is it a phrase that the punters would use?"). The owner realised that improvements could still be made. I addressed the usual...
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  • Kenpo Karate NZ

    Replacing HTML with PHP and CSS The graphic design of this karate club website was quite attractive. The technology however was basic: table-driven with all HTML, and some CSS. Being HTML, any changes in general layout, such as amends to the menu, had to be done on every page. Tiresome. What a shame that the HTML4 spec doesn't allow for an "Include" statement. So my first campaign involved the gradual adoption of PHP, so that parts of the layout could be derived from a set of common functions....
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  • Cat Hotel Stoney Creek

    They did not require a huge amount of content, but they liked my suggestion of an expandable section for Vet advice and anecdotes. A key selling point of the cattery is that Ellis is a vet so the cats get expert care. Ellis has a fund of stories collected from her experience - in fact secretly she thinks of herself as the new James Herriot. As well as being simply interesting and informative, adding more text to the site will gradually help google ranking: the site becomes increasingly associat...
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  • Magazine Subscriptions Database

    It has required a fair amount of detective work in a short time to deduce the intricate database architecture of the Dioscuri system, and to bend the legacy data to suit. For example, we had several years worth of records, thousands of transactions, which did not actually say what had been bought. Exactly the kind of challenge that I like. (And the cake was very welcome too, thanks!) I also have found use for my experience at google Geocoding, to write a small utility which helps clean up th...
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  • SQL, delimiters for field names which have spaces

    I had a table with a field name of "local authority" (no quotes) and wanted to do a SELECT. The space in teh middle caused a moment of delay and head-scratching. You can't duck the issue because SELECT local authority FROM tbl_nz_schools; will cause a syntax error. A rummage on google got the answer from a MySql forum which seems worth repeating here: use the backwards quote as a delimiter. This is the obscure key which is typically to the left of the digit 1 on the keyboard. SELECT `local auth...
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